Global Posts

This blog was created for Pop Culture and Critical Theory.  This group page will cover different individual topics that connect together under “Lifestyle and Community.”  The members of this group are Heather Mahr, Dineen Sampson, DeMarius Bryant and Kelley Finnegan.  The scope of our project will cover celebrities who endorse particular products, how they endorse [...]

[youtube]http://www.youtube.com/watch?v=txZi_nHc7BE[/youtube]
From a social framework, celebrity endorsements give us something to talk about.  For example, Paris Hilton’s endorsement of “The Spicy BBQ” in 2005 still has people talking about it! [youtube]http://www.youtube.com/watch?v=4gby0zfCYiA[/youtube]
In addition, research has found that consumers are more likely to buy a product endorsed by their favorite celeb.  This reflects both social and cultural values [...]

POPULAR CULTURE THEORIES AND THE ACADEMIC ROCK STARS ASSOCIATED WITH THESE THEORIES
Political Economy
Stuart Hall
In Notes on Deconstructing ‘The Popular,’ Stuart Hall presents two definitions of popular; the market definition and descriptive definition. In relation to popular lifestyle products of fitness and weight loss, a market definition of health trends in society would represent the masses [...]

What types of question have been asked of/answered about celebrity endorsements?
One question that has been asked of celebrity endorsements is how effective they are.  A number of researches have explored this question.  Lord and Petrevu discuss this question in their article Informational and Transformational Response to Celebrity Endorsement.  They found that the attractiveness, trustworthiness, and [...]

Sponsored Tweets:
[youtube]http://www.youtube.com/watch?v=TfDV_Rb3MJI[/youtube]
While Twitter has made some small gains in utilizing social media for celebrity endorsements, much improvement can be made.  Social media outlets like Twitter, Facebook, and MySpace should be used for celebrity endorsements more.  While these applications all have many ads, few of them contain celebrities.  When it comes to advertising, it has been [...]

Questions Remaining
The main tenants of celebrity endorsement are the following: attractiveness of the celebrity, credibility of the celebrity and meaning transfer between the celebrity and the brand. These tenants leave room for many questions to be posed as far as celebrity endorsement goes.
This principle states that an attractive endorser will have a positive impact on [...]

November 13-15, 2009, New York City
Two weeks ago…       
 
            It all started on a cold, November night, a Wednesday I believe. Some of my friends and I were watching a flag football game and cheering all of our friends who were on the team on, when all of a sudden I interjected, “What if we went [...]

1.I think the hardest concept to grasp was Postmodernism. I get the key elements of Postmodernism like similacrum and nastalgia, but if I were asked to give a flat out definition of Postmodernism I think I would have trouble giving one. I’m also a little confused about Poststructuralism. I’m not as lost with this subject [...]

Postmodernism is a cultural and intellectual phenomenon which caused a shift in society. It is marked by a lacking of  clear hierarchical  principles. It establishes an era of complexities, ambiguity, and  interconnectedness which is reflected in may faucets off life. This movement is also reflected in the term postmodernity. This is namely the development of [...]

For this particular blog, I thought it would be interesting to note the differences in fashion across university cultures.  Through visiting several schools throughout my lifetime and being able to immerse myself in their cultures, it is interesting to take note of the influence that fashion has on perceptions about their culture.
From Wilson’s article, it [...]